IMMEDIATE RELEASE: February 10, 2004
Contact: Corrie Prutspin, Senior VP of Corporate Communications
CIGARETTE BRAND, SLAVE,
INVITES AFRICAN-AMERICANS TO CONTINUE LONGTERM RELATIONSHIP WITH
"You Used to Pick It, Now You Smoke It!"
-- Licensed to Kill, Inc launched a new cigarette brand, SLAVE,
today at a publicity event off the coast of Senegal, West Africa.
The new brand, SLAVE, was developed with the unique heritage
of African-Americans in mind.
in the Museum of Slaves on Goree Island, Virginia Slime, Licensed
to Kill's Senior VP of Global Marketing, gave a moving historical
tribute to the men and women from whose descendents the corporation
now reaps huge profits:
Our company is honored to stand here today in the Museum of
Slaves on Goree Island, where tens of thousands of Africans
made their final exit from Africa on their way to America. Behind
me is the aptly named "Door of No Return," for once
the shackled men and women passed through this door, they would
never set their eyes upon these shores again. Many perished
during the subsequent sea journey. The rest were sold to plantation
owners on the other side of the Atlantic. That's were the story
turns brighter, as many of these plantations grew tobacco (for
sure, our company's favorite cash crop!).
In fact, in the colony of Virginia (now the Commonwealth of
Virginia, the state in which our corporation is proud to be
incorporated) it was the highly profitable tobacco crop which
increased demand for slaves. By 1790, 20% of the residents in
Virginia were slaves!
Now, several hundred years later, the descendants of these first
Africans to set foot on American soil make up a significant
portion of the U.S. population. And our industry is pleased
to once again prosper off of them, this time as they puff, puff,
puff away on our products!
That's why we have decided to launch a new cigarette brand,
SLAVE, specifically honoring some of our most loyal, er...addicted,
customers: African-Americans. As one of our competitors likes
to say, "we've come a long way, baby!
the publicity event for SLAVE, Licensed to Kill executives
acknowledged that tobacco products kill 45,000 African-Americans
annually, and that based on current smoking patterns, an estimated
1.6 million African-Americans currently under the age of 18 will
become regular smokers and 500,000 of them will die from their
it's true," said Slime,"but to be brutally honest, Licensed
to Kill is far more concerned about the "health" of
our business, than that of our customers. The more people -- African-Americans
and others -- who smoke, the more vigorously our stock value climbs!"
developing the promotional campaign for SLAVE, Licensed
to Kill's marketing department considered several slogans, including
"SLAVE: Enter the Door of No Return," "SLAVE:
So Addictive, You'll Find it Hard to Break Free!" and "Be
a Slave to SLAVE", before deciding upon "SLAVE:
You Used to Pick It, Now You Smoke It!"
Slime with SLAVE (with "Door of No Return"
Grassalamort, L2K's Managing Dtr for Francophone Africa, strikes
a pose for Licensed to Kill, Inc at the "Door of No Return":
cigarette pack design
& Slavery in the Virginia Colony
Licensed to Kill: Licensed to Kill, Inc is a real company. It
was incorporated in the U.S. state of Virginia in March 2003.
The purpose of the company, as stated in its articles of incorporation,
is "to manufacture and market tobacco products in a way that
each year kills over 400,000 Americans and 4.5 million other persons
worldwide." The company's slogan is: We're Rich, You're Dead!
For more information about Licensed to Kill visit www.licensedtokill.biz
or email firstname.lastname@example.org