WE DON'T

• Make false promises to shut down instantly if scientists prove that cigarettes are a cause of lung cancer. You won't get any bull from our company. We openly admit that cigarettes cause lung cancer and say, so what?!
  
  
• Say one thing publicly and another thing privately. What you find in our internal documents is what you'll find in our public statements.
  
  
• Hide what our business is really about behind an altruistic-sounding name.

WE DO

• Acknowledge that we openly market to young people to make up for our customers who die and stop earning us money -- duh! It's plain common business sense
  
  
• Admit that our industry kills a whole lot of people each year. We urge people to accept that fact, get over it, and move on.