We're Rich, You're Dead!

FOR IMMEDIATE RELEASE: November 17, 2003
Contact: Corrie Prutspin, tobacco@licensedtokill.biz

Licensed to Kill Executives Call for
"More Trade, Less Health!"

U.S. Tobacco Company Praises FTAA Negotiators
For Treating Tobacco (Up to Now)
Just Like Any Other Commodity

MIAMI, FL - Licensed to Kill, Inc executives attending Free Trade Area of the Americas (FTAA) Ministerial praised the countries of the region today - especially the U.S. - for supporting the company's expansion into Latin America.

"We love U.S. Trade Representative Robert Zoellick," said Licensed to Kill CEO and Chairman Rich Fromdeth, "This is a man who truly looks out for us Merchants of Deaths."

Licensed to Kill's objective in Miami is to convince FTAA Delegates that they should continue to treat tobacco products like any other consumer product.

"Tobacco is really no different than milk, carrots, or tea - it just kills a few more million people around the world annually, if consumed as intended," said Licensed to Kill Director Gray Vastone, "Indeed, tobacco is a commodity just like any other. It is our corporate right, in a global free market economy, to sell death if we choose."

"Our company openly admits that the tobacco industry kills over one million people annually in the Americas, and asks 'who really cares?' " said Corrie Prutspin, Licensed to Kill's Senior VP of Corporate Communications, "In our view, the lives and lungs of people around the world are a small price to pay for the freedom to conduct business as we please."

"The economic benefits of the tobacco trade go beyond our mega-billion profits. Just think of all the money governments save on healthcare, housing and pensions when smokers die early. Frankly, it's a quite a burden on national budgets when citizens live long."

"In particular, our company is interested in targeting the children and women in Latin America, who represent a huge untapped market for us," said Virginia Slime, Senior VP of Global Marketing, "The last thing we need is more unfair trade barriers, e.g. bans on using misleading descriptors like 'Light' and 'Mild', which infringe upon our trademark rights."

"The bottomline for our industry is that health concerns should not take precedence over trade," said Fromdeth, "We applaud trade representatives of the Americas for so far not excluding tobacco products from the scope of the FTAA."

"If FTAA negotiators continue to support the tobacco industry, our company may one day realize our dream of a cigarette in the mouth of every man, woman, and child in the Americas."

This week, Licensed to Kill will launch the Coalition to Treat Tobacco Just Like Any Other Product, an astroturf (fake grassroots) group, which will lobby on behalf of the tobacco industry's trade interests.


About Licensed to Kill: Licensed to Kill, Inc is a real company. It was incorporated in the U.S. state of Virginia in March 2003. The purpose of the company, as stated in its articles of incorporation, is "to manufacture and market tobacco products in a way that each year kills over 400,000 Americans and 4.5 million other persons worldwide." The company's slogan is: We're Rich, You're Dead! ™ For more information about Licensed to Kill visit www.licensedtokill.biz or email tobacco@licensedtokill.biz

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